Alta's Rustler Lodge prides itself on “service above all”. Alta's Rustler Lodge is the premiere lodge in Alta is Rated #1 on Trip Advisor. Alta is one mile from the Snowbird ski resort and within 90 minutes of Park City and 5 other local ski areas. Alta is within National Forest boundaries and both the town and the Forest service regulate much of the activity. Alta is a small town in the Wasatch Mountains resting at 8600 feet above sea level with surrounding peaks of 11,000 feet! There are 400 local residents, 5 ski lodges, a few private homes and a number of condominiums. Alta is 45 minutes southeast of both the Salt Lake International Airport and Salt Lake City. It is at the base of the Alta Ski Resort, which boasts of 500 inches of "the greatest snow on Earth" annually. From the wine and the steaks to the fresh seafood and desserts, The Rustler delivers an unforgettable dining experience.Alta's Rustler Lodge is located in the town of Alta, Utah. Just imagine, ‘Your evening starts in elegant surroundings with top-notch service and the smell of freshly baked bread delivered straight to your table. It gives me purpose, and after 30 years, I have no plans to retire anytime soon. “I didn’t realize when I started at The Rustler, that it would become my career,” says Mike, “but, I love this business. That must be why those steaks are especially good! Mike’s personal favorite is the filet and Semmes’ favorite is the filet and sautéed crab claws. Mike buys the food fresh daily, hand picking almost everything.
#The rustler how to#
Know how to handle every job in your business. Mike says to own a successful business, you should be prepared to work hard, 24/7, market your business, and make your customers feel like family. Longtime employees like Mark, Bimp, and Chef Jeffery, are a vital part of The Rustler’s family. Customer loyalty remains high because of their reputation for delicious food, the personal touch, their location, and because it’s a family run business that makes you feel like family. Their social media presence was off the charts during quarantine always good for a laugh. For 6 ½ weeks, they continued business with curbside and delivery service, and business levels stayed good. Yet, The Rustler’s business has always depended on Meridian and its citizens, so during the pandemic, they wanted their customers to be able to depend on them. Because of that exposure, our business isn’t just local a large percentage is regional.” Her social media skills are second to none, which has led to some national exposure.
Business has seen quite an uptick since she became involved. I stepped in one day on an emergency basis during a busy time, fell in love with the restaurant and have been here ever since.” “Semmes has taken The Rustler to another level,” continues Mike. I had just graduated from MS State in December, 2015, and wasn’t working yet. “I always stayed away when I was younger, (I only worked here once when I had to pay off a traffic fine) but knew deep down I would end up here. She never thought it would happen, either. Mike never dreamed his new venture would become a family business, too, but Semmes Martin, Mike’s daughter, joined the staff in 2016, and now helps manage The Rustler.
After 18 years of broadcasts, Mike bought The Rustler from the new owner (his brother in law), and has been there ever since. Mike was well known in Meridian from the Partridge family radio business, where he started working at age 13. A new owner took over in 1990, with no plans to run the business day in and day out. That about sums it up!! But how did it achieve this success? The Rustler opened in 1981, and its reputation for great steaks and seafood began. The Rustler is ranked the #1 restaurant in Meridian and #6 in the nation on YELP as the best place to treat yourself! The reason very friendly and attentive staff serving excellent food in an inviting atmosphere.
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